Empowering Diverse Voices Through Sustainable Media
URL Collective provides business development, infrastructure support, and training, while amplifying stories and voices from Black and Brown communities to promote equity and sustainability in media representation.
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About Us
In 2024, URL Media co-founders Sara Lomax and S. Mitra Kalita established URL Collective to focus on a subset of charitable and educational activities aimed at uplifting and empowering diverse communities. URL Collective is a nonprofit organization dedicated to charitable, educational, and scientific purposes, with a mission to educate the public on issues affecting Black and Brown communities in the United States and globally.
The organization supports early-stage, legacy, and community media organizations by providing capacity-building services to strengthen their business foundations, fostering long-term sustainability. To combat prejudice and discrimination in underserved communities, URL Collective focuses on training and educating individuals with the background, experience, and commitment necessary to authentically tell the stories of Black and Brown communities. Through these efforts, URL Collective seeks to amplify the voices of those often underrepresented in mainstream narratives and promote equity through storytelling and media ownership.
Mission Statement
Our mission is to build a diverse and representative media landscape that addresses the unique challenges of Black and Brown communities worldwide. We support grassroots media organizations that serve underrepresented populations by helping them build their financial and business infrastructure to create more viable, sustainable businesses. By supporting these organizations, we strive to create a media ecosystem that reflects and uplifts the diversity of our communities.
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How We’re Building a Stronger Media Ecosystem
Through targeted initiatives, URL Collective strengthens media organizations by enhancing their business foundations, expanding their storytelling capacity, and amplifying their impact. Our key initiatives include:
Training
Increasing training and educational opportunities for journalists and content creators focused on Black and Brown communities.
Support
Supporting early stage, legacy and community media organizations with capacity building to strengthen their business foundations and create greater sustainability.
Opportunity
Expanding coverage of health and economic opportunities in underserved communities.
Dissemination
Increasing dissemination of stories related to Black and Brown communities into mainstream communities.
Stories
Expanding coverage of stories impacting Black and Brown communities.
Board of Directors Hidden Scroll Target
Board of Directors
Sara Lomax
President
Sanghamitra Kalita
Secretary
Supporters Hidden Scroll Target
Our Funders
Support a diverse media landscape by helping grassroots organizations serving Black and Brown communities continue to grow sustainably. Contact us to learn how your tax deductible gift can make an impact.
Hewlett Foundation
MacArthur Foundation